Public relations

How consistency has taken the centre stage in brand communications

www.exchange4media.com | Publicists give us a lowdown on the aspects round model messaging, consistency and crises administration that has been brimming up since some time now.

Read More

As brands opt for influencer marketing in festivals, what do they want from PR agencies?

www.exchange4media.com | Amongst the various facets of marketing, influencer marketing has attained a bigger role today with influencers adorning the hat of brand custodians.

Read More

'Being heard is what audiences seek from brands today'

www.exchange4media.com | 'Being heard is what audiences search from manufacturers at this time'. Sujit Patil, VP & Head Company Model and Communications, Godrej Industries Restricted & …

Read More

How PR firms are driving influencer marketing for brands

www.exchange4media.com | According to a recent survey by influencer marketing platform Zefmo, nearly 92% marketers will turn to influencer marketing campaigns this year. This …

Read More

error:
Scroll to Top