pr agency news

'Panasonic has adopted omnichannel strategy to cater to consumers across channels'

www.exchange4media.com | Influencer marketing also plays an important role in the consumer decision journey across the purchase cycle, whether its initial consideration stage, …

Read More

Direct communication by brands has taken centre stage in the changing times: Sujit Patil

www.exchange4media.com | Manufacturers additionally realised that they should hearken to their clients extra usually, and do that with utmost dedication sans inherent model biases.

Read More

'Being authentic, genuine & truthful is the mantra to remain relevant to consumers'

www.exchange4media.com | More than influencer marketing, we believe in expert marketing. Since we are a healthcare brand, our experts are the true influencers of our brand.

Read More

How consistency has taken the centre stage in brand communications

www.exchange4media.com | Publicists give us a lowdown on the aspects round model messaging, consistency and crises administration that has been brimming up since some time now.

Read More

As brands opt for influencer marketing in festivals, what do they want from PR agencies?

www.exchange4media.com | Amongst the various facets of marketing, influencer marketing has attained a bigger role today with influencers adorning the hat of brand custodians.

Read More

'Data embraced with effective metrics & analytics is the need for modern PR'

www.exchange4media.com | Enhanced scepticism and analysis of influencer marketing … To provide appealing results, PR specialists need to understand that marketing in the …

Read More

'Being heard is what audiences seek from brands today'

www.exchange4media.com | 'Being heard is what audiences search from manufacturers at this time'. Sujit Patil, VP & Head Company Model and Communications, Godrej Industries Restricted & …

Read More

How PR firms are driving influencer marketing for brands

www.exchange4media.com | According to a recent survey by influencer marketing platform Zefmo, nearly 92% marketers will turn to influencer marketing campaigns this year. This …

Read More

error:
Scroll to Top