Marketing

'IPL must be seen as an investment with a broader media strategy'

www.exchange4media.com | We wish to create significant influence by defining clear roles for our manufacturers in … What did the model search to do in a different way with this affiliation in 2020?

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Nuances of digital storytelling in the new decade

www.exchange4media.com | “For instance, an influencer marketing platform powered by AI will be able to glean insights around influencers using crucial data points, parameters, …

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Wunderman Thompson South Asia designs first-ever influencer campaign for Tata Pravesh

www.exchange4media.com | exchange4media was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media …

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Vernacular: The next big driver for Indian digital industry

www.exchange4media.com | These facts represent the time is right for content developers and marketers to … user-generated content and regional influencer marketing services.

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'In times of distress, customers can hide but responsible brands cannot'

www.exchange4media.com | Main FMEG model, Syska Group not too long ago entered the followers phase. The model has launched all kinds of followers together with ornamental, ceiling, …

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