Opinion: Celebrity endorsement or influencer marketing – Why the choice is obvious

brandequity.economictimes.indiatimes.com | Though influencer advertising could also be the most effective course for sure manufacturers, the … and might massively increase the general public's consciousness of a model or product.

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Big deal?: How will Bollywood drug scandal affect celebrity endorsement landscape

www.exchange4media.com | A number one promoting company CEO shared that manufacturers associating with the celebrities in query are rethinking the associations and figuring the best way to …

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