Digital media

Digital media FDI rules to help government keep tabs on Chinese apps |

www.business-standard.com | The overseas direct funding (FDI) guidelines introduced on Friday will assist the federal government monitor overseas corporations, particularly, Chinese language corporations, which have been investing within the nation’s digital media market, sector consultants mentioned. Information aggregator apps equivalent to …

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'Being heard is what audiences seek from brands today'

www.exchange4media.com | 'Being heard is what audiences search from manufacturers at this time'. Sujit Patil, VP & Head Company Model and Communications, Godrej Industries Restricted & …

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How PR firms are driving influencer marketing for brands

www.exchange4media.com | According to a recent survey by influencer marketing platform Zefmo, nearly 92% marketers will turn to influencer marketing campaigns this year. This …

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